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In hardly any other industry do emotions have such a great influence on the success of a product as in the food and beverage industry. Products are purchased that pick up on consumer trends – in terms of taste, but also visually. Essential factors are health and safety, nutrition and well-being, lifestyle and quality of life. They shape both the product and its packaging.

​​​The market for food packaging is under great pressure to innovate. Consumers are looking for products that they like and like. However, it is also crucial to buy whether the packaging is safe and environmentally friendly. For food producers, the design of packaging is becoming one of the central challenges. New packaging material in conjunction with digital printing techniques will create a new generation of products. Interactive packaging offers a wealth of product information directly from the shelf and offers a new, emotionally rich shopping experience.

GUTOM GmbH & Co. KG is a company that offers cutting-edge solutions for the food industry in packaging technology, filling and process control. The comprehensive portfolio meets all the machine requirements of a food packaging line – regardless of whether the packaging is made of paper, cardboard, plastic, glass or metal, whether the product is fresh or preserved and whether it is snacks, biscuits or soups. The development of associated packaging concepts is one of the core tasks and, if it is to be a pre-containing packaging, e.g. made of cardboard, can also be produced by GUTOM.

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