Über Verkäufer
Bread unites and brings people around the world together.
We want to share our deep-rooted knowledge and expertise in bread production worldwide.
We devise, manufacture and supply innovative total concepts for automated dough processing.
We are the dough processing specialist within the WP BAKERYGROUP.
We are the most successful provider of process solutions worldwide.
We offer a wide range of integrated and field tested systems.
Open communication, honest and sincere commitment with our customers results in optimal solutions for their company and in pleasant, but professional, relationships. To produce bread cost effective and sustainable, we provide flexible and reliable systems at low initial cost (see also the IPPM page on this website).
The competitive advantage of our customers is our guiding principle!
Our mission:
WP Haton – the premium brand in classic dough processing
Competence in labour, hardware, process, and service
Leading in innovation, quality, craftmanship and technology
Creative applications by IPPM = Ingredients Process People Machines
Smooth logistics by Kam Pam Sam
Emotion in innovation
Co creation by developing new roadmaps with ingredient and machine suppliers
Implementation of know how
Our vision:
Competent partner of the bakery industry
Leading in technology
Transfer of know how
Open in communication
Reliable partner
Honest and sincere commitment
Tailor made solutions for every baker
Long life cycle of hardware with minimum cost
Dough friendly performance
Our goals:
Strong financial structure
Consolidated growth in sales and service with new concepts in existing and new markets
Leading in the international bakery world
Attractive supplier with the image of a winning and leading company
Independent but strong partner in the WP BAKERYGROUP
Attractive employer
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